Corporation brief introduction:
CHINA YUYAN TRADING CO.,LTD., registered in HK,its main business includes the sales of electronics,communications,digital productions and related accessories.
It is a communications products trade-based  company, adopting the strategy of develping domestic and international business side by side. The main business will be divided into three categories, namely mobile phone accessories, electronic products and digital products.
At the beginning of its establishment, the company is demand-oriented , ever-changing business ideas , and learning outstanding managerial concept and business model from all works of life.  It gradually improved its unique "grafting" differences in management style and formed a trading companny which sees culture as the basis, thinking as the guideline ,and has full service to customers.
As a supplier,we are trying to reach  to expert-level and have built good business relationships with many outstanding dealer and have many supplying channels which  have good quality and are primary sources.
As a service-oriented company,the customer is the survival basis of our company.Yuyan sees customes as the top priority of development. It also sets up  customer service department to maintain a  long-term relationship with  customers and  make progresses together.
As a cultural company, Yuyan culture has penetrated to everywhere, from the staff quality to business development,as well as every product, all are full of deep culture heritage. Yuyan is willing to act as a link which makes complimentarity between  Chinese culture and world culture.
As a passionate company, Yuyan people used their passions and efforts to promote the company's progress and form a  team with mutual help and mutual encouragement.
As a thinking company,Yuayn people are good at thinking and diligent in communication, have brave concept  and courage to practice!
Yuyan firmly believes that communication could make development ,cooperation could  transcend itself.  We firmly believe:communication leads development,cooperation brings trancendency!Yuyan people are looking forward friends in the world and a world-renowned prestige.

corporation spirit: continued self-improvement and transcendency
Continued self-improvement:Although the company has just started, but everyone is brave enough to face the unknown challenges, starting with efforts bit by bit.We start from every tiny detail of meet every client's needs,the promotion of product quality level and management level.Particularly, We dare to face every difficulty and go ahead when we overcome all the obstacles impending the development of the company.
Continued transcendency: the manufacture and operation of  our company is not just for small gains and losses, but the very ambitious goal-- constantly supass ourselves and become the benchmark in this industry and make contribution to our nation and society through cross-regional and multinational operations. This "slogan" is based on our company strategy,which penetrates to the heart of every employee.

"continued self-improvement and transcendency" embodies good traditions of Yuyan, also reflects the ethos and ambition of our staff appropriately. Yuyan trys to realize its aspirations but not what is beyond its grasp,and makes pratical efforts and always challenges the limit.

Core value:honesty leads sincerity,cooperation makes business run to a splendid future.
corporation spirit: continued self-improvement and transcendency
Operation belief:there is no impossible dicker and unsolvable problem.
Quality belief:quality gives birth to a market,and reform brings progress.
service belief:we finish things in customers' requirements and beyond their imagination.

Enterprise culture forms gradually in manufacture practice and is mission,aspiration,tenet,spirit ,value and operation belief  with organizational characteristics and abied by all staff,as well as the sum and reflection of manufacture and operation practices,managerial system,staff's behavior model and its external profile.
Yuyan's enterprise culture is a summury of Yuyan's subsistence and development,solution to realistic problems in the process of Yuyan's subsistence and development,and even the direction to future  subsistence and development.The whole system takes"promote enterprise value'' as its tenet,and takes the value as the core part,and guides and control our enterprise's policy,system,flow,structure and other actions through "key actions rules''in core value.
the core contents of Yuyan enterprise culture include:what we exist for(mission),where we are going to(aspiration),and most important,how our Yuyan people to do,etc.Then related beliefs and  key actions
rules based on the value guide staff's behaviors and promote their working efficiency.

1yuyan's mission: create a higher quality life
The cause of Yuyan is to promote people's life level,expands people's communication space,and seeks the opptinuties and threshold  in people's successive pursuit of higher life quality,as well as provides fitting produtions and good services to meet customers' needs constantly by facing different customers from differnt regions.
Yuyan's undertakings continuely make innovations and developments based on the  field communication which is one of humanbeing's indispensable needs.The tasks of Yuyan are to create values for customers and make them enjoy lives with high qualities(of productions) and sunshine(of services),and let itself become customers' important parterner,as well as the responsibility,existence value,and working meaning and pleasure of Yuyan people:let people have a more convenient communication.
So the the mission of Yuyan can be defined as "create a higher quality  life''
2Yuyan's aspiration:establish a first-class e-business company and an expert-level supplier
Aspiration is a long-term goal which we are looking forward and willing to pay efforts and which is accessible step by step,as well as the propect we shoulder responsibility to run to.
The aspiration of Yuyan is based on the analysis of enterprise's current condition,competition enviroment,development policy.Meanwhile,aspiration deprives from Yuyan people's sense of their mission and confidence of victory.As a new born  e-business company,Yuyan still shoulder the responsibility of leading chinese brand to go abroad,because the fusion of confidence and responsibility itself is an essential for us to breakthrough barriers and get permanent success.When doubts occur and conflicts about interior cognition happen,aspiration can help staff to adjust themselves,moderate conflicts and walk together toward common goals.
3Yuyan's core value: honesty leads sincerity,cooperation makes business run to a splendid future
Value is a shared view concerning specific faith,propensity,proposition and attitude of an enterprise,and functions as tropism of actions,as well as principle and benchmark of evaluation,and a series of rules and beliefs of guiding orgnizations' actions.Value is the core of Yuyan's enterprise culture.
Logically,honesty is the basis of Yuyan's operation,and also the shorcut of resloving realistic problems.Cooperation is the propeller of Yuyan's operation,as well as reflection of humanism management and people-oriented principle.Honesty is competition guideline,as well as the talisman of efficiency.Cooperation is also development qravitation and reflection of our final goal.
"honesty leads sincerity,cooperation makes business run to a splendid future"has  been instilled into Yuyan's blood and restrited Yuyan's actions,while endowed Yuyan with new meaning "honesty leads sincerity,cooperation makes business run to a splendid future" in new times.
Honesty leads sincerity,requires us pay attention to standardized management and take credit as most important thing,and requires us to shoulder responsibility and execute it consistently when face customers.
Cooperation makes business run to a splendid future requires us to make Yuyan a success with customers and stockholders,as well as its splendour with clients and society.
Meanwhile,Yuyan's core value inheritages and integrates its original complex cultural concept,such as "enterprsie spirit","enterprise concept",etc,and makes the cultural system concise and easily understand.

4related beliefs guided by value:
Operation belief:there is no impossible dicker and unsolvable problem.
Quality belief:quality gives birth to a market,and reform brings progress.
service belief:we finish things in customers' requirements and beyond their imagination.
...
How to embody Yuyan's core value? On the universal and outstanding problems of Chinese enterprise culture,our company learns the international managerial expertise of enterprise culture,and adds the concept "key actions rules'' into our core value.We make the staff clear"key actions rules ''is the linchpin to carry out our enterprise culture,and organic combination of notion culture and system culture.rules of key actions require us to make policies and systems based on actions rules and restrict our behaviors according to them.
The proposal of key actions rules makes Yuyan's value management not an empty talk."Enforcement statue of value''reuslts in the summary and exaltation of characteristic action principles.