Enterprise brief introduction:

Scorching Chinese reputation trade Ltd. registers in Hong Kong , managing being engaged in the
electron , communication , digital kind product and relevance accessory mainly sells. The company
gives first place to communication product trade, strategy adopt in the homeland international
service simultaneous development, business divides the main body into three major kinds , is
mobile telephone accessory , electron product and digital product.

Be founded the beginning , the company just take need as guiding , the change manages unceasingly
train of thought, draw every excellent industry administration idea and manage pattern, proper step
 by step perfect scorching reputation "grafting" is dyadic difference-rization manage, formation is
 with the support of culture , being guided by thought, the entire personnel service trade company
in the customer. Bring about expert level supplier's as concentrating efforts on the dozen we, the
scorching and a lot of excellent reputation dealer has built fine stable cooperation relation , has
 owned and many high grade source of goods all over the hands channels. As a company who serves a
type, basis for the customer to be that the company exists, the customer defends weight of being to
 praise the heavy middle that imflammation develops. The company has set up a visitor for this
purpose being accustomed to a branch , the long range and the customer have been kept communicate
with , develop side by side.

As a company with knowledge, breath seeps through scorching culture of reputation in everyone
minute that gets along , open up an exhibition from employee quality to business , all contain
strong culture down to every product, detail. Reputation imflammation is ready to be link , culture
 supplies each other's needs with the Chinese nation culture and world. Company having intense
emotion as one, the scorching people of reputation uses self intense emotion and make great efforts
 to have be driving company's moving forward , formation to help mutually, scorching reputation
team who stimulates mutually. Company having thought as one , be expert in a thinking , frequent
scorching reputation person Yu is linked up , is dare to conceive of , is have the courage to put
into practice! The scorching people firmly believes a reputation: Fang Ke  who links ability up
developing , works together is exceeded! The scorching people of reputation looks forward to a
friend sincerely extend all over land under heaven , company sound shakes the earth!

Enterprise spirit: Constantly strive to become stronger , exceed unceasingly to constantly strive
to become stronger: Everyone all has the courage to face unknown challenge although the company
breaks the ice juat now, make great efforts to comply with making a batch bit by bit , compose up
from satisfying every customer, quality and the rise managing horizontal ceaselessness compose up
from the product , compose up from every inconspicuous detail; Especially, during the period of the
 obstacle overcoming everything hindering a company from developing, we dare to straighten face ,
summon up all courage and energy to move forward , are undaunted by repeated setbacks. Exceed
unceasingly: Company's give birth to a child with advantages and disadvantages managing fault for
being related for a short while, but be to have the very ambitious target to exceed oneself
unceasingly , to become the industry bearing picket, manage by striding over area even
transnational, be the country and be that society brings benefit to. This is owing to "slogan"
raised by company strategy , melts to scorching each in the heart of place employee of reputation
also within it.

"Constantly strive to become stronger , exceed unceasingly"
both and have embodied scorching fine tradition of
reputation , also can reflect the youthful spirit and
gumption that the employee of company should have
comparatively appropriate. Be ready to realize one's
aspiration anywhere all over the country not aiming too high
 , challenge a limit in a down-to-earth way and as well.
Core outlook on values: The credit complete sincerity,
causes distant enterprise spirit in cooperation: Constantly
strive to become stronger , exceed unceasingly manage idea:
Without the dicker having made without end,do not have the
big problem having resolved without end. Mass idea: Have
quality , have a marketplace just now; Have improvement ,
talent to make progress. Serve idea: Our essential points
that the customer thinks of achieves , the customer does not
 think of we also need to achieve.

Corporate culture is that enterprise is producing then manage take form step by step in
practice,idea being that are what the entire employee accepts and observes, as well as mission ,
wish scenery , purpose , spirit , outlook on values having this organization characteristic and
managing, as well as these idea is producing manage sum carrying out , managing system , employee
behavior way and external image of enterprise embodiment. Praise scorching corporate culture, be to
 that scorching survival of reputation and the summary developing, be to scorching reputation
solving in survival and real problem in developing process, guiding being to be geared to the needs
 of future survival and be developed more. Entire system is take "lifting enterprise value as" gist
 , centering on outlook on values, by core outlook on values "key code of conduct ", enterprise
behavior such as guiding principle , system , technological process , structure coming to guide
concretely , standard enterprise.

Praise scorching enterprise cultural system core content, why existence (mission) , we need
     where to go to wait for content (I wishing scenery), is the most important is that the
     scorching people of reputation needs how to compose (strategy and core outlook on values)
     including us. Be relevance idea and key code of conduct under outlook on values afterwards ,
     be in progress to employee's behavior guiding, availability improving an employee.
     1, praises scorching mission: Creating scorching cause of higher mass life reputation is
to improve the people's life standard , make rubbings from communicating with stretching people
space, from people runs after middle to higher mass life ceaselessness, turning point and starting
point exploring cause, the customer who faces the different region and space, provides the proper
product and the high grade service , continues satisfying customer's need.

The indispensable sustained ceaseless communication field field FOAK sum develops scorching
      cause of reputation about that people lives , reputation imflammation needs to compose but
      ultimately, be being a customer creates value, let a customer enjoy height mass (the product
      is satisfied with) and sunlight (serving satisfied) life , the important cooperation buddy
      who makes reputation scorching becoming a customer. Being communicated with by people more
      convenient and rapider , is the responsibility praising the scorching people , is also to
      praise the value there existing in scorching people , is the significance praising the
      scorching person job, happy also being scorching people of reputation. Scorching mission of
      reputation defines "to creating higher mass life " therefore.
      2 praises scorching wish scenery: Establish the first-rate Electronic Commerce company , make for expert level supplier

I wish scenery is that everybody is ready see that everybody is ready is that makes great efforts ,
 passes approximation long-range objectives making great efforts to be able to be step-by-step , is
 to organize the future view taking on mission but tending. Reputation imflammation I wishes
scenery is on the basis to the enterprise present situation , comprehensive analysis such as
competing for an environment , developing guiding principle but establishes. I wish scenery is
originated from scorching sacred reputation person sense of calling and the confidence being going
to most certainly win at the same time, responsibility having responsibility to take on the Chinese
 brand going globewide as before as Electronic Commerce Xin Xing company , reputation imflammation.
 That confidence and responsibility share self is that we break a fence right away, prerequisite
continuing forever succeeding. Should develop creation to enterprise feeling uncertain or the
inside happened when cognition conflicts , hope that scenery can make a member adjust self ,
restrain conflict on self's own initiative , walk for common target, together. 3 praises scorching
core outlook on values: Credit is sincere , causes in cooperation distant

Outlook on values is the share viewpoint about certain enterprise value belief ,
      inclination , view and attitude, get up behavior chooses to the criterion and creed
      appraising principle , appraising the standard effect , being that a series guiding to
      organize behavior is fundamental. Outlook on values is the core praising scorching corporate
      culture.
      Judging from logical relation: Credit is to praise the scorching operation basis , is
also to resolve reality managing the problem weapon; The driving force cooperating to be to praise
scorching operation, is also people-oriented and personalizes administrative embodiment. Credit is
to praise the scorching competition law , is also a magic weapon praising scorching efficiency; The
 gravitation cooperating to be to praise scorching development , reporting being also enterprise
ultimate aim. "The credit complete sincerity, works together praising the scorching blood vessel in
 which the blood and qi circulate cause penetration arrives at far " already, standard scorching
reputation behavior. Have given a reputation to and the scorching "credit complete sincerity in the
 new era , have cooperated to cause new distant " significance.

The credit complete sincerity, requires that we emphasize that the norm manages , emphasize credit
highest in creating scorching reputation cause process , not only, and demand us responsibility
carries out through sincerely to wait for achieving in facing a customer, in shoulder. The
accomplishment reputation working together cause distant , requiring that we cooperate with
employee , shareholder not only is scorching , also hopes scorching splendidness cooperating with
the customer and society , making a reputation. At the same time, have praised scorching core
outlook on values inheriting and have integrated numerous scorching original reputation culture
concept, if "enterprise spirit " ", enterprise idea " etc., make cultural system simple and direct
lucid and lively , limpid lucid.

4, outlook on values relevance idea under guiding:

Manage idea: Do not have the dicker
       having made without end , do not
      have the big problem having
      resolved without end. Mass idea:
      Have quality , have a marketplace
      just now; Have improvement , talent
       to make progress. Serve idea: Our
      essential points that the customer
      thinks of achieves , the customer
      does not think of we also need to
      achieve. ... ...
      How do let scorching reputation core outlook on values be carried out to the letter? Problem and outstanding problem building universality about this Chinese corporate culture, the company has used international corporate culture managerial experience for reference , China-Canada has entered "the key code of conduct " in core outlook on values this concept. Make clear that telling an employee "the outlook on values key code of conduct " is the key that corporate culture carries out and , be idea culture and organic system culture binding site. The key code of conduct demands according to key code of conduct when working out policy and rules and regulations we , require that we contrast the key code of conduct at the same time , standard self behavior ".

Outlook on values key code of conduct suggesting that, that scorching outlook on values manages the messenger reputation is to empty a phrase of all meaning no longer. "Outlook on values implementation laws of God in heaven " , summary , lifting having led to the individuality behavior principle that business administration carries out.

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