Profile:

China's Yu-yan Trade Co., Ltd. registered in Hong Kong, mainly engaged in electronics, communications, digital products and related accessories business sales.
Companies to trade-based communications products, using synchronous development of domestic and international business strategy, the main business will be divided into three categories, namely mobile phone accessories, electronic products and digital products.
At the beginning of the establishment, the company will be demand-oriented, ever-changing business ideas and learn from various sectors of the outstanding management philosophy and business model, and gradually improve the reputation of inflammation unique "grafting" differences in management style, form a culture as the basis, as the guide to , The full service to customers of the trading company.
As a result the expert level to fight the suppliers we, with many outstanding reputation Yan dealers established a good and stable relations of cooperation and a number of high-quality channels of the primary sources.
As a service-oriented company, the customer is the survival of the company, Yu-yan, maintenance is the top priority of development. To this end the company set up a customer service department, long-term customers and maintain communication and common development.
As a culture of the company, Yu Yan culture, its penetration in each of the minor, from the quality of staff to business development, as well as each product, include a strong cultural heritage. Yu-yan to act as a link, will the Chinese culture and world culture exchanges.
As a passionate, Yu-yan who used his passion and efforts to promote the company's former line, formed a mutual help, mutual encouragement Yu-yan of the team.
As a thinking of the company, Yu-yan people who are good at thinking and diligent in communication, and dare to concept and practice!
Yu-yan who firmly believe that: communication to development, and cooperation can transcend! Yu-yan people sincerely hope friends throughout the world, the company sonicated Wing!


Entrepreneurial spirit: self-improvement, continued beyond
Self-improvement: Although the company has just started, but everyone is brave enough to face the unknown challenges, starting with efforts bit by bit, from one client to meet starting from the level of product quality and management of the continuous improvement of starting from a non - Eyes from the start with the details of particular, to overcome all the obstacles impeding the development of the company, we dare to face and courageously forward, indomitable.
Continue beyond: the production and management company is not for the time of the gains and losses, but have very ambitious goals - constantly better ourselves and the industry benchmarking, through inter-regional and multinational operations, for the country and for the benefit of the community. This is based on the company's strategy proposed by the "slogan," It is also to the reputation of inflammation in the hearts of every employee.

"Self-improvement, continued beyond" embodies the reputation of the fine tradition of inflammation, but also more appropriate to reflect the company's staff should be energetic and enterprising spirit. Zhizaisifang not ambitious, down-to-earth and challenge the limit.

Core values: credit sincerity and cooperation Zhi Yuan
Entrepreneurial spirit: self-improvement, continued beyond
Business philosophy: No small business can do, not can not solve the big problem.
Quality concept: quality, only the market has improved, can progress.
Service concept: customers think of us to do, the customers did not realize we have to do.


Corporate culture is in production and operation of enterprises in practice, and gradually form, as recognized by all employees and compliance, with the characteristics of the organization's mission, vision, purpose and spirit, values and business philosophy, and these ideas in production and operation Practice management system, employees conduct business with the external image of the sum.
Yu-yan of the corporate culture, Yu-yan is a summary of the survival and development, the reputation of inflammation in the survival and development in the process of solving practical problems, is looking to the future survival and development of the guidelines. The entire system to "enhance corporate value" for the subject to values as the core, through the core values of the "key code of conduct" to specific guidance, principles and norms of enterprises, institutions, processes, structures, and other corporate behaviour.
Yu-yan corporate culture at the core system, including why we exist (mission), where we have to go (vision), the most important thing is reputation Yan had to do (strategy and core values) and so on. Followed by the related concept of values and key code of conduct, the conduct of its staff guidance, improve staff productivity.
      1, Yu-yan mission: to create a higher quality of life
Yu-yan's cause is to improve people's living standards, expanding people's communication space, from the people of a higher quality of life in the constant pursuit to find the cause of opportunity and starting point, in the face of different geographical and space customers, to provide appropriate products And the quality of service, continued to meet customer demand.
Fitch cause inflammation of the people living around the area of communications an integral part of continuous innovation and development, and Yan Yu eventually be done is to create value for customers, allows customers to enjoy high-quality (products to satisfy) and the sun (services to meet) Life, Yu-yan to become an important cooperation partner of customers. Let people communicate more easily, is the responsibility of Yan Yu, Yu Yan is also the value of human existence, Yan Yu is the significance of human work, Yu-yan is the joy.
So Yan Yu's mission is defined as "creating a higher quality of life."
       2 Yu-yan vision: built-class e-commerce company, to create expert-level providers

Vision is that we want to see, we are willing to efforts through a step-by-step efforts to close the long-range goal is to shoulder the mission of the Organization and the trend of the future prospect.
Yu-yan vision is for the development of enterprises in the status quo, competitive environment and development policy, and so on the basis of comprehensive analysis is established. Yu-yan at the same time vision of people from the sacred sense of mission and win the confidence, as the emerging e-commerce companies, Fitch still has the responsibility to shoulder inflammation Chinese brands to the world's responsibility. Confidence and responsibility that we share their breakthrough fence, a necessary condition for sustainable success. When the enterprise development suspicions or knowledge of internal conflict, the vision can take the initiative to adjust their own members, inhibit the conflict, in order to a common goal, together.
Yu-yan of the three core values: credit sincerity and cooperation Zhi Yuan
       Values are on the enterprise value of certain beliefs, tend to advocate the sharing of views and attitudes, behavior plays an orientation, evaluation principles, the role of evaluation criteria, to guide the organization of a series of basic guidelines and creed. Yu-yan values are the core of enterprise culture.
       From a logical relationship between terms: Credit is the reputation of the run-yan, is fundamental to solving practical management of the weapons; Yu-yan cooperation is the operation of power, but also people-oriented and humane management of the manifestation. Fitch credit is inflammation of the competition rules, Yu Yan is also the efficiency of magic weapon; Yu-yan cooperation is the development of gravity, the ultimate goal of enterprises is also reflected.
"Credit sincerity and cooperation Zhi Yuan" have penetrated into the blood Yan Yu, Yu-yan of the norms of conduct. And in the new era has given Yan Yu "credit sincerity and cooperation Zhi Yuan" new meaning.
Credit good faith, not only requires us to create a reputation in the cause of inflammation in the course of that standardize their management and stressed the supremacy of credit, but also for our customers in good faith in the face of pending, to shoulder the responsibility to implement in the end.
Zhi Yuan cooperation, not only requires us with the employees, shareholders Yu-yan cooperation achievements, but also hope that the cooperation with customers and the community create the glorious reputation of inflammation.
At the same time, Yu-yan core values inherited the reputation of inflammation and integrate the existing range of cultural concepts, such as the "entrepreneurial spirit" and "corporate philosophy", so that cultural system simple bright, clear easy to understand.

4, under the guidance of values related concepts:
Business philosophy: No small business can do, not can not solve the big problem.
Quality concept: quality, only the market has improved, can progress.
Service concept: customers think of us to do, the customers did not realize we have to do.
……
       Yu-yan how to implement the core values » China on this issue of universality of the building of enterprise culture and outstanding problems, the company drawing on international experience in the management of enterprise culture, the core values into the "key code of conduct" concept. And clearly tell the staff "values of the key code of conduct" is the key to the implementation of enterprise culture, is the concept of culture and cultural system combining point. The key code of conduct requires us to develop policies and regulations, in accordance with the key code of conduct, and asked us to control the key code of conduct, and regulate their own behavior. "
        The key values of the proposed code of conduct so that the reputation of the values of inflammation management is no longer an empty talk. "Values of the implementation of days", resulting in enterprise management practice the principle of the personality of the summary, upgrade.