企业简介：

Business enterprise brief introduction:

中国誉炎贸易有限公司注册于香港，主要从事电子、通讯、数码类产品及相关配件的经营销售。

Chinese the fame be burning to trade limited company to register in Hong Kong and mainly be engaged in the management sale of electronics, communication, figures product and related accessories.

公司以通讯产品贸易为主，采用国内国际业务同步发展的战略，将主体业务分为三大类，即手机配件、电子产品及数码产品。

The company regards communication product trade as principle, adopt the strategy that the local and international business synchronously develops, is divided into three major types: corpus business, namely cellular phone accessories, electronics product and figures product.

成立伊始，公司便以需求为导向，不断转变经营思路，汲取各行业优秀的管理理念与经营模式，逐步完善誉炎特有的“嫁接”式差异化经营，形成以文化为依托，以思想为指导，全员服务于客户的贸易公司。

Establish the Yi start and the company then takes need as to lead to, continuously change management way of thinking, draw to take each profession excellent management principle and business model, the gradually perfect fame burning special"marry to connect" type difference turns management, become to take culture as to rely on, take thought as to guide, and the whole member serves at the customer's trading company.

作为致力于打造成专家级供应商的我们，誉炎与众多优秀经销商建立了良好稳定的合作关系，并拥有多条优质的一手货源渠道。

Conduct and actions concentrates on creating into expert class supplier of we, the fame blazed to build up a good and stable cooperative relation with numerous excellent dealers, and own many the skill source of the superior quality an outlet.

作为一个服务型的公司，客户是公司生存之本，客户维护是誉炎发展的重中之重。
Be the company of a service type, the customer is a company to exist it originally, customer's maintenance is a fame burning develop of heavy medium of heavy.

公司为此成立了客服部门，长期与客户保持沟通，共同发展。

The company established service section, long-term and customer to keep a communication for this, common development.

作为一个有文化的公司，誉炎的文化气息渗透在每一个细微之处，从员工素质到业务拓展，以至每个产品，都包含浓厚的文化底蕴。
Conduct and actions 1 has a cultural company, the fame blaze of the cultural breathing permeate in each small place, from the employee character arrive the business expand, with go to each product, all include strong cultural bottom Yun.

誉炎愿作为纽带，将中华民族的文化与世界文化互通有无。

Praise the burning wish is a Niu to take, there are culture and cultural mutual communication in the world of Chinese nation have no.

作为一个有激情的公司，誉炎人用自己的激情和努力推动着公司的前行，形成了相互帮助，相互激励的誉炎团队。

Conduct and actions is a company which has intense emotion and praise a burning person to use own intense emotion and push a company hard of ex- go, became to help mutually, mutually encourage of fame burning team.

作为一个有思想的公司，誉炎人善于思考，勤于沟通，敢于构想，勇于实践！

Conduct and actions is a company which has thought and the fame burning person is frequently good at a thinking, presume speculation at the communication and brave to practice!

誉炎人坚信：
Praise the burning person believe firmly:

沟通才能发展，合作方可超越！
The communication then can develop and the cooperation square can surmount!

誉炎人真诚期盼朋友遍及天下，公司声振寰宇！

Praise a burning person sincerity to expect a friend all over world, the company voice flaps whole world!

企业精神：
Business enterprise spirit:

自强不息，不断超越

Exert and strive without stop, continuously surmount

自强不息：
Exert and strive without stop:

尽管公司刚刚起步，但每个人都勇于面对未知的挑战，努力从一点一滴做起，从满足一个个的客户做起，从产品品质与管理水平的不断提高做起，从每一个不起眼的细节做起；
尽管公司刚刚起步，但每个人都勇于面对未知的挑战，努力从一点一滴做起，从满足一个个的客户做起，从产品品质与管理水平的不断提高做起，从每一个不起眼的细节做起；

尤其，在克服一切阻碍公司发展的绊脚石的时候，我们敢于直面，奋勇前行，百折不挠。

Particularly, at overcome the whole bar the company develop of stumbling block of time, we presume to keep noodles, went before strive, arduous.

不断超越：
Continuously surmount:

公司的生产与经营不是为了一时一事的得失，而是有非常远大的目标——不断超越自我，成为行业标杆，通过跨区域乃至跨国经营，为国家和为社会造福。
Production and management of company is not for the sake of at that time the gain and loss of one matter, but have a very great target-continuously surmount ego, become a profession mark pole, pass to across district is to multinational management, for the country house and bring benefit to for the society.

这是基于公司战略所提出来的“口号”，它也内化到誉炎每位员工的心里。

This is according to company strategy put forward of"slogan", it also inside turn the in the mind of fame burning each employee.

“自强不息，不断超越”既体现了誉炎的优良传统，也能较为贴切地反映出公司员工应有的朝气和进取精神。
"Exert and strive without stop, continuously surmount" since body now the fame blaze of good tradition, can also more and much to the pointly reflect a vigor that the employee of company should have with enterprising spirit.

志在四方又不好高骛远，脚踏实地而又挑战极限。

Have ambition at everywhere and not idealistic and not practical, stand on solid ground but challenge extreme limit again.

核心价值观：
Core value:

信用至诚，合作致远

Reputation utmost sincerity, cooperation with the result that far

企业精神：
Business enterprise spirit:

自强不息，不断超越

Exert and strive without stop, continuously surmount

经营理念：
Principle of management:

没有做不了的小生意，没有解决不了的大问题。

There is no unable to do small business, there is no the great problem that can't resolve.

质量理念：
Quality principle:

有品质，才有市场；
There is quality, just have a market;

有改善，才有进步。

There is improvement, just there is progress.

服务理念：
Service principle:

客户想到的我们要做到，客户没有想到的我们也要做到。

The customer thought of of we want to attain, the customer thoughted of of we also want to attain.

企业文化则是企业在生产经营实践中，逐步形成的，为全体员工所认同并遵守的、带有本组织特点的使命、愿景、宗旨、精神、价值观和经营理念，以及这些理念在生产经营实践、管理制度、员工行为方式与企业对外形象的体现的总和。

Corporate culture then the business enterprise is in the production the management the fulfillment, gradually become of, is all employee approve and obey of, take to have this organization characteristics of mission, vision, aim, spirit, value and principle of management, and these principles are produce behavior method and business enterprise of the management fulfillment, management system, employee outward the body of image now of total.

誉炎的企业文化，是对誉炎生存和发展的总结，是对誉炎在生存和发展过程中的现实问题的解决，更是面向未来的生存和发展的指引。
Praise burning corporate culture, to the summary which praises burning existence and development, is BE to fame burning at existence and development resolve of realistic problem within process, is also the guide line which faces to future existence and develops.

整个体系以“提升企业价值”为主旨，以价值观为核心，通过核心价值观的“关键行为准则”，来具体指导、规范企业的方针、制度、流程、结构等企业行为。
The whole individual take"promote business enterprise value" as a subject, take value as core, pass "key behavior standard" of core value, come concrete instruction, the policy, system, process, structure of the norm business enterprise etc. business enterprise behavior.

誉炎企业文化体系的核心内容，包括我们为什么存在（使命）、我们要到哪里去（愿景）、最重要的是誉炎人要如何做（战略和核心价值观）等内容。
Praise the core contents of burning corporate culture system, include us why exist(mission), we want where go to(vision), the fame be most important burning person how do(strategy and core value) etc. contents.

之后是价值观下的相关理念和关键行为准则，对员工的行为进行指导，提高员工的工作效率。

After under the value of related principle and key behavior standard, carry on instruction to the employee's behavior, raise the employee's work efficiency.

１、誉炎使命：创造更高质量生活

1, fame burning mission:create higher quality a life

誉炎的事业是提高人们的生活水准，拓展人们的沟通空间，从人们对更高质量生活的不断追求中，寻求事业的契机和出发点，面对不同的地域和空间的客户，提供适宜的产品和优质的服务，持续满足客户的需求。

Praise the burning business is the living standard which raises people, expand people's communication space, look for chance and point of departure of business from people the rightness higher quality live of continuously pursue, face different region and the customer of space, provide feat product and the service of superior quality and keep on satisfy the customer's need.

誉炎的事业围绕着人们生活不可或缺的通讯领域持续不断地创新和发展，而誉炎最终要做的，就是为客户创造价值，让客户享受高质量(产品满足)和阳光(服务满足)的生活,让誉炎成为客户的重要合作伙伴。
Praise burning business around people living necessary communication realm keep on constantly creative with development, but fame burning end want to do of, be is customer creation value, let the customer enjoy high quality(product satisfy) and the life of sunlight(service satisfy), let fame burning become customer of important cooperation colleague.

让人们沟通更便捷，是誉炎人的责任，也是誉炎人存在的价值，是誉炎人工作的意义，更是誉炎人的快乐。

Let people communicate more conveniently, is a fame burning the person's responsibility, is also fame burning the person exist of value, is fame burning the artificial make of meaning, is also fame burning the person's happiness.

因此誉炎的使命定义为“创造更高质量生活”。

So the fame blaze of the mission definition is for"create higher quality a life".

2誉炎愿景：建成一流的电子商务公司，打造为专家级供应商

 fames burning vision:build up a top-grade electronic commerce company, create for the expert class supplier

　  愿景是大家愿意看到的、大家愿意为之努力的、通过努力可以一步步接近的远景目标，是组织肩负使命而趋向的未来图景 。

   The vision is everyone and would like to see of, everyone would like to for its effort of, pass the prospect target that effort can step by step near, is the future that the organization carries mission but incline to diagram view.

 誉炎愿景是在对企业的发展现状、竞争环境、发展方针等综合分析的基础上而确立的。
 Praise the burning vision is at to the development present condition, competition environment of business enterprise, development policy etc. comprehensive the top but establishment of the analytical foundation.

同时愿景源自誉炎人神圣的使命感和必胜的信心，作为电子商务的新兴公司，誉炎依然有责任肩负中国品牌走向世界的责任。
In the meantime the vision derives from fame burning the sense of calling of person's heavenliness with necessarily win of the confidence be the newly arisen company of electronic commerce, fame burning still have responsibility to carry the responsibility that the Chinese brand heads for world.

信心和责任共享本身就是我们突破藩篱，永续成功的必要条件。
Confidence and responsibility share oneself be that we break barrier, everlasting successful essential condition.

当对企业发展产生疑惑或者发生内部认知冲突时，愿景可以使成员主动调整自己，抑制冲突，为了共同的目标，走在一起。

When to business enterprise development creation the doubt perhaps takes place inner part cognition conflict, the vision can make the member on his/her own initiative adjust himself/herself, repress conflict, for the sake of the common goal, walk together.

3誉炎的核心价值观：
The core value that 3 fames blaze:

信用至诚，合作致远

Reputation utmost sincerity, cooperation with the result that far

价值观是关于企业价值的一定信念、倾向、主张和态度的共享观点，起着行为取向、评价原则、评价标准的作用，是指导组织行为的一系列基本准则和信条。价值观是誉炎企业文化的核心。

Value is concerning business enterprise value of certain conviction, incline to, lay claim to and attitude of share standpoint, have behavior mindset, evaluate a principle, evaluation the function of the standard, is guide a series of and basic standard and creed of organization behavior.value is fame burning corporate culture of core.

  从逻辑关系上看：信用是誉炎的运行基础，也是解决现实管理问题的武器；合作是誉炎的运行动力，也是以人为本和人性化管理的体现。信用是誉炎的竞争法则，也是誉炎的效率法宝；合作是誉炎的发展引力，也是企业终极目标的反映。

 See from the logic relation:the reputation praise burning movement foundation, is also the weapon which resolves a reality management a problem;the cooperation praise a burning luck action, is also make people the center with humanized management of body now.the reputation praise burning competition rule, also is to praise burning efficiency magic weapon;the cooperation praise burning development gravitation, is also the reflection of the business enterprise ultimate end target.

“信用至诚，合作致远”已经渗透到誉炎的血脉，规范着誉炎的行为。
"Reputation utmost sincerity, cooperation with the result that far" has already seep through the fame blaze of blood, norm wear the fame blaze of behavior.

并且在新时代赋予了誉炎“信用至诚，合作致远”新的意义。

And gave the fame burning"reputation utmost sincerity, cooperation with the result that far" new meaning in the modern era.

信用至诚，不但要求我们在创造誉炎事业过程中，强调规范管理 ，强调信用至上，而且要求我们在面对客户真诚以待，做到责任在肩，执行到底。

Reputation utmost sincerity, not only request us in the process of creating fame burning business in, emphasize a norm management, emphasize reputation is highest, and requests us to be face customer sincere in order to wait for, attain a responsibility in the shoulder, performance exactly.

合作致远，不仅要求我们与员工、股东合作成就誉炎，也希望与客户和社会合作打造誉炎的辉煌。

Cooperation with the result that far, not only request us and employee, shareholder to cooperate achievement fame burning, also hope to create the brilliancy that the fame blaze with the customer and the social cooperation.

同时，誉炎核心价值观继承并整合了誉炎原有的繁多的文化概念，如“企业精神”、“企业理念”等，使文化体系简捷明快，清晰易懂。
In the meantime, fame burning the core value inherit and integrated fame burning original of numerous of cultural concept, like"business enterprise spirit", "business enterprise principle"...etc., make cultural system Jian3 Jie2 Ming2 quick, clear easily understand.

４、价值观指导下的相关理念：

4, under the value instruction of related principle:

经营理念：
Principle of management:

没有做不了的小生意，没有解决不了的大问题。

There is no unable to do small business, there is no the great problem that can't resolve.

质量理念：
Quality principle:

有品质，才有市场；
There is quality, just have a market;

有改善，才有进步。

There is improvement, just there is progress.

服务理念：
Service principle:

客户想到的我们要做到，客户没有想到的我们也要做到。

The customer thought of of we want to attain, the customer thoughted of of we also want to attain.

 如何让誉炎核心价值观落到实处？围绕这个中国企业文化建设普遍性问题和突出问题，公司借鉴国际企业文化管理经验，在核心价值观中加进了“关键行为准则”这个概念。并明确告诉员工“价值观关键行为准则”是企业文化执行的关键，是理念文化与制度文化的有机结合点。关键行为准则要求我们在制定政策和规章制度时依照关键行为准则，同时要求我们对照关键行为准则，规范自己的行为”。

 How let the fame burning core value fall solid place?around this inside problem and outstanding problem of the construction catholicity of the country corporate culture, the company draw lessons from international corporate culture management experience, add in the core value into concept in"key behavior standard".and definitely tell employee that"the behavior standard of the value key" is a corporate culture performance of the key be a principle culture and system culture of organic combine a point.key behavior standard request us to request in the meantime that we check against key behavior standard according to the key behavior standard while draw up policy and regulation system, norm own behavior".

 价值观关键行为准则的提出，使誉炎的价值观管理不再是一句空话。 “价值观的执行天条”，导致了企业管理实践的个性行为原则的总结、提升。

 The behavior standard of the value key put forward and make the fame blaze of the value management isn't an empty talk any more."the performance of the value day", caused the business enterprise manage fulfillment of the summary of sexual behavior principle, promote.